Bridging gaps in COVID-19 vaccine knowledge: Effects of multimodal narratives on message elaboration and recall across science literacy levels
Objective: The study examines the effects of message modalities (visual vs.textual) and rhetorical approaches (narrative vs.expository information) on the elaboration and recall of COVID-19 vaccine information among individuals with diverse levels of science literacy.Methods: We recruited 328 U.S.adults who were not fully vaccinated against COVID-1